Waver_h
Real Name: Hu Yiwei , from Shanghai,China
Designer · Brand Identity Consultant · Crossover Artist · Intangible Heritage Explorer

Expert of ACAA Digital Arts Experts Committee
Artistic consultant of Public Art Cooperation Center
Art & Brand Consultant to Shanghai Film Group Media Co., Ltd.
Operations Consultant to Tianwu Art Museum

A crossover artist whose work spans graphic design, brand identity design, digital mixed-media artwork, hand-drawn art, watch design, typography, intangible cultural heritage collaborations, and curatorial practice.

Since 2006, he has collaborated with renowned photographers from around the world on mixed-media portrait projects, exploring the relationship between visual aesthetics and emotional expression. His commercial and artistic works have been published in Chinese and international media, magazines, and yearbooks. His distinctive artistic style has attracted interest from numerous international brands, leading to long-term artistic collaborations.

He has also been invited to serve as a brand identity consultant for numerous brands, government agencies, and publicly listed companies in China, gaining extensive experience in commercial design and brand development. His distinctive holistic creative approach and consistent aesthetic vision have shaped a highly individual style of artistic expression. He finds a balance between aesthetics and commercial needs, moving freely between the two. He applies the principle of “Growth Potential” to brand design, creating visual identities that can evolve with a brand over time.

In recent years, he has collaborated with master artisans in traditional intangible cultural heritage crafts, exploring the relationship between traditional culture and contemporary art. His work has attracted widespread attention for challenging conventional thinking and developing artistic expressions that reflect contemporary aesthetics and cultural values. In 2023, he was selected as one of the “China Intangible Cultural Heritage Figures of the Year 100.”

In 2025, he co-founded SAFREZO, an independent watch brand, bringing his artistic experience and brand design philosophy to watch design. Driven by an unconventional imagination, he challenges traditional watch forms and aesthetics. His designs range from bold, unconventional forms to distinctive interpretations of materials, pushing the boundaries of mechanical aesthetics. He explores new possibilities at the intersection of mechanical craftsmanship, material aesthetics, and artistic expression, turning seemingly impossible concepts into wearable reality.

He written and published 《Waver_h’s wonderland--New thinking and design samples of Photoshop+Illustrator》 in August, 2009. The version of traditional Chinese was published in Hongkong, Macao and Taiwan in 2010.

So far, he has serviced and cooperated with numerous international brands: Ermenegildo Zegna, Guerlain, LG, Sharp mobile, Nike, Reebok, Adidas, Anta, Tiger, CocaCola, ItalAuto, Ferrari, Maserati, Infiniti, ARRTCO, Ciak, Ketel One, Johnnie Walker, DIAGEO, VOGUE, Parker, WorldClass, Alisports, DANISA etc.


Silver award of 2007 Adobe.China Digital Art Competition "Shall We Dance"
Gold award of 2008 Adobe.China Digital Art Competition "Shall We Dance"

Headline of《Computer Arts》on Jan 2007
Works selected and published in "Guohun•elites design " in 2007
Works selected and published in "China illustrtion exhibition" in 2007
Works selected in Almanac of Asia--Pacific Design III in 2007
Works published in "NewWebPick", the 11th issue in 2007
Works published in "WINDSTORM" in 2007
Works published in "Chinese modern illustration" in 2007
Works published in "Masterpiece of illustration 303" in 2007
Works published in "After Capture", New York in 2007
Works published in "Advanced Photoshop", Britain in 2008
Works selected in Almanac of Asia--Pacific Design IV in 2008
Works published in "THUNDERBOLT" in 2008
Works published in "After Capture", New York in 2008
Works “Aladdin’s Magic Lamp” published in “China Daily” in 2010
Works selected in “100 after 80s global Chinese designers portfolio”, 2012
Works selected in "30 Artist 2015 Yearbook international" in 2015

ShenZhen Illustration Exhibition, 2006
China Illustration Exhibition, 2007, nomination and excellent award
Fanning 2007•Guangzhou International Fan Design Invitation Exhibition
Invited to China International Illustration Festival, 2007
Invited by IDN to Tiger Translate 2008 - Energy
The work is exhibited in Blooming Nova 100, invited by ChinaVisual, 2007
Invited to 2007 New Lifestyle Exhibition
Invited by ARRTCO to Environmental Protection Exhibition
Invited by Italian Ciak to Asian Tour, 2008
Invited by Tiger to Project Prime, 2008
Invited by Sugar-coated bullets, 2008
Invited by Tiger translate, 2008 London
Invited by Lyons France, 2008
Invited by Cool Santana to creating illustrator, 2009
Invited to Tiger Translate Double vision, 2010
Invited to Forty under Forty Exhibition, 2010
Invited to Fashion•Furnishing Lohas Action, 2012
"Waver_h Mixed Artwork Periodical Exhibition"collaborated with KetelOne, 2012 Shanghai
Personal exhibition in plaza 66 with Parker, 2012 Shanghai
Invited to International Cross Border Artistic Display, 2015
Invited by JSWB to Rhapsody of Chairs exhibition,2018

Special KOL artist of Sharp mobile 8128U, 2011
Special KOL artist of KetelOne Vodka, 2011
Special KOL artist of Paker, 2012
Guest Artist of JSWB Art Life Festival, 2018
Special crossover artist of Ferrari SF-90 launch, 2020

Special guest judge of WACOM Micheal Jackson’s Creative Sticker Competition, 2009
Special guest judge of WACOM BAMBOO Digital Board Sticker Competition, 2009
Special guest judge of Wallpaper Design Competition held by Vision Union, 2010
Special guest judge of Pacerskin Apple Creative Skin Design Competition, 2011
Co-curator of Logo Deductive Competition held by CCTV-9, 2012
Special guest judge of EMIE(China) Portable Power Bank Graffiti Creativity Competition, 2012